Design Strategist & Researcher
I work at the intersection of UX research, design strategy, and futures thinking, translating human behavior into decisions that matter.
I work at the intersection of UX research, design strategy, and futures thinking, translating human behavior into decisions that matter.
I'm a Senior Design Strategist and UX Researcher based in the Bay Area, working at the intersection of human behavior, business strategy, and technology. I've led research programs at JPMorgan Chase and Deloitte Digital's Innovation practice where I've shaped user experiences and product roadmaps through generative and evaluative techniques. My work has influenced 0-to-1 products, enterprise transformations, and AI-driven research infrastructure in the Financial Services, Life Sciences, B2B, and B2C spaces.
I believe that every research question is also a question about where an organization, a market, or a technology is heading.
Led competitive benchmarking, persona research, and evaluative studies and delivered a business case to executives, resulting in sponsorship and an implementation phase for our proposed roadmap and solutions.
Delivered an MVP and MDP roadmap that enables scientists to procure stem cells for regenerative medicine research by analyzing 20 competitors, guiding customer research, and service mapping of order fulfillment processes.
Led white space analysis, discovery research, concept testing, persona development, journey mapping, product roadmapping, and GTM recommendations for a data-science backed product concept.
Imagined a future where unregulated tech growth led to global environmental and economic collapse. Speculative artifacts exploring self-commodification, hyper-consumerism, and fashion politics — asking what we're willing to pay for entertainment over earth.
